Loyalty: five tiers, points on every bet, cashback that grows
A points programme that spans lottery and casino, with a cashback rate per tier.
Every purchase earns loyalty points - a lottery ticket and a casino spin both count, which is the part most single-product platforms cannot do. Points accumulate into tiers, and each tier carries a better cashback rate.
The shape of it
- Five tiers, with the thresholds and the names set in the CRM.
- Points earned per bet, per deposit, or both - your choice.
- Cashback paid per tier, so the programme gets more generous as a player gets more valuable.
- Points are spendable: the CRM defines what they buy.
The programme is visible in the account area once you register. It is worth seeing next to the gamification layer - the two are designed to work together.
